Heroes AIDS Force backed up by stars from Bollywood and Hollywood

Heroes Project one of the innovative media campaign to promote AIDS awareness program was lunched by socialite and businesswoman, Parmeshwar Godrej and Hollywood actor, Richard Gere on World AIDS Day on December 1.This noble cause was supported by filmmaker Karan Johar, actors Priyanka Chopra, and John Abraham and fashion designer Manish Malhotra. Karan Johar on this occasion said, “ ‘We as society’s influencers need to bring a change in the way we regard people suffering from HIV/ AIDS and working with Mrs. Godrej at Heroes helps me achieve that in a relevant and emphatic way.”John Abraham was of the opinion that the Heroes Project in collaboration with the media would help a great deal in creating awareness related to issues HIV/ AIDS. ‘It is our duty to ensure that every man, woman and child with HIV/AIDS should get employment opportunities and essential medical aid,’ he said.Whereas Priyanka Chopra told about her opinion in following words saying, “The more vulnerable sections of society need our voices to draw attention to their issues. Initiatives like the Heroes AIDS Force are a great way of democratizing the battle against HIV/AIDS by involving the masses.’