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Thursday, December 25, 2008

Sonam Kapoor signs her first endorsement deal

Her first film ‘Saawariya’ was a disaster, but she managed to get a huge fan following owing to her freshness and beauty. Talking about Sonam Kapoor, the gal has had no other releases as yet post ‘Saawariya’. She is busy doing Omprakash Mehra’s ‘Delhi 6’ opposite Abhishek Bachchan and has just signed in her first endorsement deal.

Now, the young actress will be the brand ambassador for international cosmetic brand L’Oreal and will launch its new range of products targeted at the young generation. Aishwarya Bachchan has been the brand face of L’Oreal for three years now. However, looking at her age and status, the company has decided to sign in young face Sonam Kapoor for their new product to be launched soon.

Ash will continue to be with the brand but she will represent only women of her ages and Sonam, the younger groups. Sonam was signed for a huge amount commensurate with what the actresses of today like Kareena Kapoor and Priyanka Chopra are charging. The deal was brought about by celebrity management company, Atul Kasbekar’s Bling. Sonam has already shot for her first L’Oreal ad which will be launched sometime in January next year (2009).

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