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Friday, December 12, 2008

Sanjay Dutt voluntarily reduces his price

Sanjay Dutt has taken a considerate step towards scaling down of rising star prices in Bollywood at a crucial time with crippling recession, plus the big terror blow that Mumbai suffered on 26/11. Sanjay, who had recently increased his remuneration by a good 60 percent to Rs.15 crore (Rs.150 million) has realized that there is no wisdom in unnecessarily charging a prohibitive fee that brings projects down even before they hits the theatres.

“After the attack on Mumbai, people have cut down drastically on their visits to shopping malls and movie theatres. So the situation has got even worse. We in the film industry are part of one big family and we’ve to make our family survive this worst-ever crisis,” Sanjay said

Sanjay Dutt Productions CEO Dharam Oberoi said, “He thought it would be unfair to hike his prices at a time when the industry is struggling with recession.”

Sanjay is currently shooting for Rahul Dholakia’s Lamhaa. Oberoi said the prices would be effective on films that he signs in 2009.

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